主持人成功的故事

UOL主机

他们与杜达的成功

《在线, the largest internet company in Brazil, chose Duda to provide its customers with beautiful websites that can easily be edited for desktop, 平板电脑和手机.

  • 200%
    increase in new website sales
  • Custom upsell flows created through API integration
  • Dramatically-reduced website build times for customers

的机会

In Brazil, the internet is mobile. Smartphones are the primary way most consumers access the internet, and the two are inseparable in the minds of most consumers and small businesses throughout the country. And this posed a challenge for UOL, Brazil’s largest internet company.

“UOL主机 provides websites to thousands of small business clients across Brazil,” said Victor de Castro Faria, UOL主机的产品负责人. “But for a long time we were using Yola as our website builder, and after a while we had some legacy issues and the mobile designs weren’t up to the standard we needed,”他说. “在巴西, you have to have a website that works well and looks great on mobile if you’re going to be competitive.”

Faria specifically pointed to 款 as a competitor of UOL in the Brazilian market. Whatever solution they decided on to replace Yola, it had to be very user-friendly for clients with low-to-no tech skills, lead the industry in mobile design flexibility, and enable UOL to create custom upsell flow and plans that bundle websites with other services.

After an in-depth four-month evaluation, UOL chose Duda — a responsive website building 平台 with a history of leading in the mobile web space — as the new website builder for all of their clients.

为什么杜达

“We evaluated seven or eight different website builders before deciding on Duda,法利说. “There were a lot of good options, 但到了最后, we selected Duda over all the others for three primary reasons,”他说.

第一个, UOL’s team chose Duda for the 平台’s ability to easily edit websites for desktop, 平板电脑和手机, in order to accommodate their clients’ requirement of granular control over how their sites look on mobile.

其次, Duda’s website section builder provided UOL’s customers with an entirely new way to build websites. Instead of relying on full website templates that lack design flexibility and hinder a small business owner’s ability to create a truly custom and beautiful website, sections work as website building blocks. With Duda’s sections feature, UOL’s clients can easily select individual headers, “关于”部分, “Feature” or “Services” list layouts, and other professionally pre-designed website sections, and insert them directly onto a website in just a few clicks. UOL saw this unique feature as a real game-changer as UOL sees the ability to quickly and easily create a website is crucially important to moving clients through the conversion funnel.

第三, Faria said that Duda’s API documentation is second to none, and meeting with Duda’s development team gave them confidence that UOL could integrate however they needed with the 平台 and really control their own client conversion.

“All things considered, Duda was by far the best option for UOL and our clients,法利说.

集成 & 结果

“有一次新葡萄8883平台决定选杜达, their development team really stepped up to make sure we could bring our new website builder to market as quickly as possible,法利说. “The Duda team guided us through every part of the integration process to ensure all of our technical requirement were met,”他说.

As an example of the Duda team’s ability to analyze, adapt and overcome any challenges that faced UOL, Faria recalled an issue with IP addresses.

UOL required that all websites originate from a set of static IP addresses so they could track their overall performance on the web against other 平台s. This is not a standard setup for Duda, so the team worked very closely with UOL to guide them through the successful setup of a reverse proxy on top of the Duda 平台.

After just one month of the development work, Duda and UOL completed a full 平台 integration with impressive results.

自从和Duda一起推出以来, UOL主机 has experienced a 200 percent increase in new website sales, which has correlated with an increase in the sale of bundled services such as domains and business mailboxes.

“发射后, we began a pretty aggressive advertising campaign highlighting the new site builder, and it’s proven to be a great way to get the attention of small businesses that are really looking to take their online presence seriously,法利说. “新葡萄8883平台的客户很多, much happier with the quality of their websites and it’s brought a lot of value to UOL’s service offering. We really look forward to continuing our partnership into the future to keep Brazilian small business on the cutting-edge of the web design industry.”

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